Oh the humanity!

Someone on my team told me yesterday about how “Cards Against Humanity (CAH),” the brilliant card game gone wild, released a Black Friday stunt of sorts to “experience nothing for $5.” The company made $71,145 in sales on Black Friday. That is an average of 14,229 people who decided to give up $5 for nothing — if all donations were at $5. Their site indicates that some individuals gave more. This link shares a list of what CAH did with the cash. My favorites:

  • Alex: 760 pounds of cat litter: $500 — how many years will it take to use that?
  • Amy: 1.5% of my student loan debt: $2381 — the comment to that list item says “$100,000 for a BA, $60,000 for a MFA and now I design dick jokes for a living.”
  • Jon: Dinner for 2 at Alinea in Chicago: $840 — Jon I am with you. I know all about the talents of chef Grant Achatz and that is definitely an experience I would have on my list.
  • Kevin: Not sure what you need 11 boxes of Tylenol PM for, can we talk? ($60)
  • Nick: Taking CAH team to mini golf, batting cages, and ice cream ($500) — I am a kid at heart and I love that you are thinking about your team.

I loved seeing (whether by request or design) that most of the lists had one or more listings for charities of their choice, and most lists were balanced.  My curiosity is, for those that donated was their $5+ tax-deductible? Was it worth it? What was the reasoning for giving $5 for absolutely nothing? Would you do it?

Whether or not the $71,145 should have gone entirely to charity, it was great marketing. If you had not heard of Cards Against Humanity before their stunt you may know about them now. Whether you can appreciate the game for its crassness or vulgarity, everyone has to play at least once in life. I mean we have to make sure Amy truly uses her education to its fullest.

2 thoughts on “Oh the humanity!

  1. Thanks to you, Tami, I now know about Cards Against Humanity! After seeing the ad with cute and clueless grandmothers playing the game — each one being a little horrified and a little amused — I think I’ll pass. But I loved hearing about CAH’s $5 bonanza resulting in surprise bonuses for their employees!

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