A recent article from Fast Company inspired me to think through my brand: Brand Tami. Not just for 2013, but beyond. The following excerpt from the article is what specifically stood out to me and will give you a bit of context to what I am referring to:

“Be yourself and be courageous. You don’t have to follow the crowd. Take courageous steps to define the brand of you in 2013, reminding yourself of who you are, what makes you tick, and why you get out of bed every day. Don’t feel compelled to follow the crowd. Be courageous and proud of being yourself.”

Have you ever thought about that? Brand You? Reid Huffman, co-founder of LinkedIn, has a great book out called: “The Start-Up of You.” He discusses at length how to plan out your future as though YOU, your life, job, and future were a start-up company. It is definitely a book I would recommend reading if you are thinking about your future and next steps.

Over the holidays I was thinking about Brand Tami and decided the first place to start was to update my: “About” page for random olio. That was my first step. If you have read it before, you will see a bit of my past version, with more specifics this time. Since I have this blog, I can cultivate my Brand on my About page, but also through my writing, photos, and content. I also continue to share my Brand in how I interact and treat others, and what I stand for, and what I will not stand for. I want to continue to think about how I am going to cultivate Brand Tami as the months fly by in 2013 and beyond.

You might find that you create a bit of Brand YOU by what you post on Facebook, or what you share on Twitter. What does your Brand YOU look like? Does it have a smell? Texture? Does it glow? Is there a word that defines you that you can speak to that sheds light to others of what you are about? An image? The fun part about Brand YOU is that it is a constantly evolving Brand and you get to update it, edit it, and brush it off any time you wish.