Each year Doritos has a contest for the best ad to air during the Super Bowl. (See my blog last year for the “Finger Cleaner.”) Individuals can submit their own Doritos ad and Doritos will select 10 finalists that are put up for a vote leading up to the Super Bowl. Think American Idol meets chips. While I am a lime chip girl, and rarely eat Doritos, I am always curious about what clever idea someone will come up with each year. I always have a good laugh. My favorite finalist this year is “Selfish Sneezers.” Maybe because it is spot on for what a bunch of guys would do in order to make sure no one touches their stash.
“Middle Seat” is a close second. Can you believe that first prize in the contest is a job at Universal Pictures plus $1,000,000? Does that make you want to start your Doritos video for next year?