I am not a big holiday person. If I were to pick one that is higher on the list, it would be Thanksgiving. Gratitude, family and friends, and good food. What is not to like? What I am not a fan of is the day after Thanksgiving. Black Friday. You can tell from this past Black Friday blog post. I would rather do almost anything than go shopping on Black Friday. There is not a deal that is that amazing to make it worth it to me.
So when I heard that Amazon is creating their own version of Black Friday on July 15, called: Prime Day. I thought, hmm. Part of me thinks the idea is brilliant, the other part hates the idea. Why not create a shopping day that is catered to the customers that shop the most with you? Almost like a customer appreciation day for those that are the most loyal — Prime members. Amazon states that there will be more sales than they have on Black Friday. Since Prime Day is meant to be a celebration of their 20th anniversary, I wonder if it is successful if they will bring it back in future years. If it becomes bigger than Black Friday, what will other retailers do to outrun Amazon?
It is definitely what we need — Black Wednesday in July. 😉
They are also offering a free 30-day membership to Amazon Prime for those that want to take part in the day. How many will keep their membership after the 30 days, and how many will drop their membership? It starts right at midnight, so be sure to take a nap, so you can be wide-eyed and ready for a day of deals.
Not sure if I will partake, but Happy Early Birthday, Amazon.