I was a Barbie girl. Yes, I hounded my sister daily to play Barbies with me. She hated it. I of course still persisted. I probably had 10 different Barbies and one Ken doll to go along with them. I am not sure what ever made me want to play with Barbie. It is hard to see in hindsight as I am so far from a Barbie girl these days. I, of course, did not see that their feet were set in a previous high heel position, or that getting their high heels on was nearly impossible. Is that why I hate high heels today?
One of mine had a fake tan (I think she was called Bikini Barbie), another was Exercise Barbie with her own workout outfits, one had a fancy dress, another was Bride Barbie, but other than their differing outfits they all looked the same — not much to differentiate them from the other. I know I made up different scenarios and enjoyed trying to create different clothing options — so maybe I was interested in design and had no idea. Other than that I do not remember why I was so enamored with Barbie.
Fast forward to 2015 and Barbie launches this new ad that is not about fashion and looks, but rather teaching, sports, and taking care of animals. It goes deeper. While maybe it feels like the adults looking on are laughing at them, I wonder if the laughing is fascination with what is coming out of each girls mouth. I am not sure what a young girl would think if they watched this ad, but I hope that the message at the end: “When a Girl Plays with Barbie She Imagines Everything She Can Become.” My hope is that a girl does not have to just play with Barbie, but that when a girl plays at all her imagination lets her create the world around her so she sees all she can be.
What do you think?