commercial

Over the years I have become more of a fan of football and the plethora of other sports Chris enjoys watching. I usually half-watch/multi-task. Depending on the game I can actually get sucked in and I always watch the Super Bowl. I watch it for the game and I watch it for the one time of year that I actually watch commercials. Some commercials are well crafted and make you laugh and some make you cry. Rarely do you see a commercial that gives you the chills.

This quick commercial gave me the chills. It is actually a PSA for sexual assault and domestic violence. While I have heard for years that Super Bowl Sunday is the one night of the year that has the most domestic violence calls (alcohol, football, aggression, a losing team), the statistics I found online go both ways. Some say that is true and others say it is a hoax. Whether or not it is the worst night of the year, I stand triumphant that NoMore.org is airing this spot to address domestic violence during the Super Bowl.

Chilling, is it not? To think that this is an actual 911 call and the woman was savvy enough to think to call 911 and pretend to order a pizza. You can even hear the man in the background saying “make sure you get a large.” A bit creepy. Not a happy ad, but one that will hopefully make people think about these real issues. GoDaddy, and Pepsi and all the other companies have nothing on this ad.

No one likes to be judged. Especially if you are being judged because of your gender. It is 2014. Does it still happen? You betcha. Should it still be happening? Hell no.

When I saw this Pantene commercial, I hardly thought about what they want you to think about, the individual’s hair. Yes, if you really look it is shiny, glossy, and looks great. Yes, you see it subliminally. Yet, at the moment, I do not care. I like an ad that can make me think, that can make me put myself in their shoes. That is telling a story, and making an emotional connection with their consumer. Does this commercial hit you in the gut, or make your cry? No. But, it does make you think.

How many of us have felt gender stereotypes in the workplace? I definitely have. Am I taken seriously because I am a woman? Not always. Do folks think I come off as a bitch when I might be firm and aggressive about a situation? Sometimes. Would they feel the same way if it was a man who was firm and aggressive? Probably not as much as they would a woman. Am I biased? Maybe. Why might I be biased? Only because I have felt what it is like to not be respected in my role by men, and sometimes even women. Gender stereotypes at its finest. You will see what I mean when you watch this quick Pantene commercial.