Emotional decisions: Another cookie? New jeans?

So I just found out that yesterday was National Chocolate Chip Cookie Day. I had no idea. I did not see any details about a national day when I did my research for this blog post about Chocolate Cookies being the default cookie. On Sunday, I made the cookie recipe found on this blog post. So my heart must have known that National Chocolate Chip Cookie Day was just around the corner.

I digress. Enough about cookies. It is, however, a great introduction on an idea I just read about called: “gorging on gratification.” The idea comes from the book: “The Behavior Gap: Simple Ways to Stop Doing Dumb Things with Money” by Carl Richards. It is a great book on money and life planning. Carl is a financial planner by trade, but he talks about money in conjunction with life issues. It is a thought-provoking book since money is so intertwined with the choices we make in life. How does this pertain to chocolate chip cookies? Instant gratification. This article from The New York Times discusses Carl’s term: “gorging on gratification” and gives four ways we can delay or stop immediate gratification and keep more of your money in your bank account. I also appreciated this quote from Carl’s book on emotional decisions:

“Money decisions are emotional decisions—and making good money decisions requires emotional clarity. So try to pay attention to your emotions around money. This can be as simple as considering how you feel when you get your monthly investment statement or when a medical bill arrives in the mail. Acknowledging those feelings and being aware of their potential impact on your decisions can be important, often in ways that aren’t clear right away. I’ve found myself asking some really fundamental questions during the last several years. Who I can trust? What’s really important to me? What do I really value? How much is enough? How should I really be spending my time?” page 93

So maybe those freshly baked chocolate chip cookies are not so far from your credit card statement. Maybe self-control with cookies is not that far from self-control with money. Is it hard to control how many cookies you eat, or are they too hard to pass up? How about after you have had 5? Do they still taste as good as that first one? How about that 10th pair of jeans? Do you need them? Or are they different from the others in your closet?

Emotional clarity. Maybe that is a quality we need in all facets in our life. It is something I am definitely going to explore further!

7 thoughts on “Emotional decisions: Another cookie? New jeans?

  1. Oh my gosh how true is that about money or cookies and instant gratification, I keep a sign on my desk about the four components of discipline and #2 is practice delaying of gratification. I am going to get Carl Richards’ book. Thanks for sharing.


  2. This is a really good point! At least about the cookies. I think it’s kinda harder to say the same thing about clothes because, well at least how I feel about it, is that each of my skinny jeans is a different style so I need more than one pair.. 😛 But for cookies, as long as they are from the same batch they are all the same!! So the next time I’m about to embark on a cookie binge I will think twice!! ;D


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