When I came across this Fast Company article titled: “Are you a social strategist? Can you make your mom a star on Twitter? Wieden + Kennedy wants you.” Wow. Wieden + Kennedy is savvy. If you have not heard of them they are a local and famous ad agency. As I read over the job description I was dumbfounded. While it would be such a forward movement for a career to work for Wieden + Kennedy, I think reading this job description made me feel old.
You might not be able to read the article entirely unless you subscribe, so I will do a short recap so you understand a bit of the context. Wieden + Kennedy is looking for a social strategist for their Old Spice campaign. They are looking for someone to “shake things up in the social sphere.” Below are the options someone could try when they apply, with my additional notes after each:
Challenge 1 – Create the best original Pinterest board dedicated to the sport of inline speed skating (NOT roller-hockey). Um. Inline speed skating. Not my thing, so no interest there to create the best Pinterest board. Sorry folks.
Challenge 2 – Create and post an original piece of content to Reddit that then receives the most upvotes in a single week. Wow. I think I might be starting to break a sweat.
Challenge 3 – Create and upload to SlideShare an original, in-depth competitive analysis of the Ed Hardy social media ecosystem. I would have no idea where to even start on this one.
Challenge 4 – Get the most people to friend your mother or your father (or a parent-like figure in your life) on Facebook in a single week. My mother and father are no longer living. Not even remotely interested in this one.
Challenge 5 – Create an original (new) Twitter account and then use it to get the most followers in a week using any verbs you like, but only the following nouns: “BLUEFUDGE,” “HAMMERPANTS” and “GREEK YOGURT.” Um. Seriously. I would love to see results from this challenge.
Challenge 6 – Create an original YouTube video that then receives the most plays in a single week using this script verbatim:
#1: “Wait. What are you doing?”
#2: “Trust me. This will be fine.”
#1: “Ok. Go ahead.” No comment.
Challenge 7 – Get recommendations on LinkedIn from at least three other people trying to get this job. I think this one could top the charts if successful.
Challenge 8 – Create the most reviewed recipe on allrecipes.com in a single week using cottage cheese as an ingredient. The reviews don’t have to be good. I’m in! Food bloggers unite!
Challenge 9 – Upload the most pictures of your armpit(s) to Instagram during the course of this challenge. The pictures must have your face in them to verify your identity and include the hashtag #mypits. Um. Gross. Especially since I started sweating reading Challenge 2.
Challenge 10 – Using Quora, give thought-out, meaningful answers to as many dream catcher-related questions as possible in a single week. How many could there really be?
Whew. I am exhausted. Are you? So if you wanted to be the social strategist for Wieden + Kennedy which challenge would you pick? Cottage cheese? That one seemed like the easiest and I do not even cook. Job searches, resumes, and online applications have been taken to a whole new level. What will be next?