I love, love, love this LeBron James spot. Yes, it is an ad for LeBron, and the LeBron 11 shoe, but there is something that gets to you. You want to be part of it. You want to be included in his community, with the other bikers, run with him, swim with him. You cheer and wait for him while he practices, as he “strives for greatness.” There is something endearing about it. There is something that makes you want to strive for greatness.
Whether that is the runner in you, the climber, the biker, or basketball player, you see this amazing athlete work hard to strive to be great, and you want a little bit of it to rub off on you. Ah, greatness. Bring it, own it, want it.
Wow! You captured the essence of this great spot. Thanks for sharing — don’t we wish more ads were so compelling?
I do, I do!!