I know you probably know all you want to know about Photoshop, women, and the ads that show them as perfect. I am most likely not telling you anything new. But, here is the thing. Even though you know, even though it is not right, it is still happening. Whatever happened to transparency? What would it be like if a company photographed a model and shared the before and after shot? What if? Would that potentially open the eyes of young girls, hell, mid-life women who are telling themselves they are not worthy? If every time they saw an ad for their favorite actress, or model and if only they knew how many takes, how much work happened in Photoshop to make that perfect photo? Would that maybe help them think differently about their skin, their nose, their fat? 

Body issues tend to always be at the back of most girls and women’s minds. How can they not? We are surrounded by the media, onlookers of the testosterone mindset always looking us over for their approval. Hell, it is also known that women look other women over. Maybe it is just to compare notes of where they stand against another, maybe it is to get ideas for what they might want to wear, or maybe we are just as curious as the male species.

In any case, the woman’s body is over scrutinized beyond belief. What scares me most is how far from reality ads are today showing the woman’s body. Sure, there have been companies (Dove for example) that have shown real women without Photoshop, but that is the exception. The norm shows women without a single flaw. Now I am not excluding men here, but come on. The media will show George Clooney with a wrinkle long before it will on a woman. Just think of the newscasters today, you often see an old man, but you rarely see an old woman.

So when I saw this video of the before and after of a model, I wanted to yell: Stop it! Let us all be. Let us buy the soap we want because it works, or smells good, or makes us feel sexy, not because some model makes us think we will only be happy in life, and have what they have because we have been erroneously convinced that this product will change our life. It will not. I promise you. Tell your sisters, daughters, mother, friends to watch for these bullshit depictions of women in the media. To not get sucked in. We are all who we are regardless of our wrinkles, ripples, fat, and blemishes. Do not make anyone or anything tell you differently.