Why does the women’s bathroom sign have to have the woman wearing a dress? Why is there not another way to show the difference between a man and a woman? Which is why I love this campaign: “It was never a dress.” The campaign has been making its way around Facebook, but I had to see it show up a few times before anyone gave actual credit to the website and the company behind the campaign. Axosoft, a software company launched the site — this is an excerpt from the About page on their website:
“It Was Never a Dress is an invitation to shift perceptions and assumptions about women and the audacious, sensitive, and powerful gestures they make every single day. In science, technology, arts, mathematics, politics, houses of worship, on the streets, and in our homes, insightful women are often uninvited, overlooked, or just plain dismissed. Through storytelling, community building, innovation and creative disruptions, It Was Never a Dress will foster necessary conversations, vital voices, and images from around the world that honor ALL women. When we see women differently… we see the world differently!”
This campaign is about seeing different ideas about women in new ways. How simple and yet impactful an image could be to turn a dress into a cape. For someone who grew up loving her Wonder Woman Underoos, I am just the kind of girl who sees the cape and not the dress. Of course, I am a summer dress wearing fiend. I will try to suck every possible moment of warmth out of the summer to wear a dress and sandals, or flip flops, but I am a cape flying girl first and foremost. With so few superheros for girls growing up, you latch on to one quickly, and mine had a cape!
Take a moment to explore the website. Click on the page for “Disruptions” and create your own version of “It was Never A Dress.” And, if you are feeling inspired share your story. They even have stickers and t-shirts and the proceeds go to “STEAM fields” (Science, Technology, Engineering, Arts, and Mathematics). Please share “It Was Never A Dress” with others.