Why does the women’s bathroom sign have to have the woman wearing a dress? Why is there not another way to show the difference between a man and a woman? Which is why I love this campaign: “It was never a dress.” The campaign has been making its way around Facebook, but I had to see it show up a few times before anyone gave actual credit to the website and the company behind the campaign. Axosoft, a software company launched the site — this is an excerpt from the About page on their website:
“It Was Never a Dress is an invitation to shift perceptions and assumptions about women and the audacious, sensitive, and powerful gestures they make every single day. In science, technology, arts, mathematics, politics, houses of worship, on the streets, and in our homes, insightful women are often uninvited, overlooked, or just plain dismissed. Through storytelling, community building, innovation and creative disruptions, It Was Never a Dress will foster necessary conversations, vital voices, and images from around the world that honor ALL women. When we see women differently… we see the world differently!”
This campaign is about seeing different ideas about women in new ways. How simple and yet impactful an image could be to turn a dress into a cape. For someone who grew up loving her Wonder Woman Underoos, I am just the kind of girl who sees the cape and not the dress. Of course, I am a summer dress wearing fiend. I will try to suck every possible moment of warmth out of the summer to wear a dress and sandals, or flip flops, but I am a cape flying girl first and foremost. With so few superheros for girls growing up, you latch on to one quickly, and mine had a cape!
Take a moment to explore the website. Click on the page for “Disruptions” and create your own version of “It was Never A Dress.” And, if you are feeling inspired share your story. They even have stickers and t-shirts and the proceeds go to “STEAM fields” (Science, Technology, Engineering, Arts, and Mathematics). Please share “It Was Never A Dress” with others.
I love those days when I find similar articles, ideas, and inspiration from different sources. If you have read my blog over the past few months you will see a trend of blog posts about women not being given paid leave after having a baby. It was not something I knew much about until my sister and friends started having babies and didn’t resonate as much until Chris and I started thinking about having a family one day.
As I get older and older, a certain political issue may have a different meaning to me. Once you own your own home you start to look at different laws and legislation differently then when you rented. As you endeavor towards different aspects of your life, your world view expands or maybe contracts (although I hope it only expands). Our country’s unpaid maternity leave standards is something that I still do not understand. How does it show a woman (aka a mother) that not only does her contribution at work matter, but it matters that she (and her husband) take time to take care of their newborn and not worry about paying the bills for those first few ever so important days and months of their baby’s life?
This is why I loved finding these two videos today as a response to Mother’s Day and unpaid maternity leave. The first is actually a clever campaign video from Hillary Clinton. She is right when she says: “It is outrageous that America is the only country in the developed world that does not have paid leave.” and “We can do a lot if we do it together.”
The below video, from John Oliver on Last Week Tonight, gives his take on America’s unpaid leave policy for women. Itis quite hilarious. He shares different examples of women and when they go back to work, and the fact that they get 12 weeks of unpaid leave. I love his comment about the woman who had a baby on Friday and went back to work on Monday. He says: “You have definitely got everyone’s bullshit ‘what-I-did-over-the-weekend story’ beat.”
Another great line is at 10:30 into the video: “Get the f#$% back to work. Seriously. Because you can’t personally afford to take the time off you want, we are going to need you to bring your exhausted ass back to work and show us that can-do attitude that moms are famous for.” It makes a statement while also being funny.