I am so, so sad. I really do not know what I am going to do. It is the end of an era. “Daily Candy” an online email newsletter is closing down as of April 4. Subscribers (I being one of them) were notified last Friday via email. They had a dedicated and loyal fan base.
Daily Candy is an online newsletter that started 14 years ago (2000) by Dany Levy. It started in New York, as an email newsletter about fashion and the insider scoop. I, myself, signed up for Daily Candy because I lived in Boston at the time and wanted to keep up with what was happening in New York. Gradually more cities were added. While Portland never made it on the Daily Candy map, I still kept up with their Daily Candy Seattle, and Daily Candy Everywhere newsletters.
Daily Candy was profitable in their first year. Almost unheard for an email newsletter at that time of the Internet. In 2008, Daily Candy was sold to Comcast for $125 million. Over the years, I learned about new movies, TV shows, books, beauty products, recipes, fitness ideas, you name it, from my Daily Candy emails. It makes me wonder if Facebook, Twitter, and other social networks have made some online email newsletters a blast from the past? Are we so used to having content so immediate that when we see email newsletters in our inbox we no longer pay attention?
It is hard to say. Or maybe for a company the size of Comcast, they were not making enough money to be considered part of their portfolio. Local, creative, insider content would cater to a specific group of users. Of course advertising is what keeps companies such as Daily Candy afloat. If users saturated with online advertising begin to tune out banner ads, will that be the end of such companies in the future? Will our purchasing power dictate who can deliver us such customized news?
Pubslush – (love the name) for this Kickstarter type company – for writers. Here is a bit of background on Pubslush. It is a brilliant idea and if it is as successful as Kickstarter we will see lots of new published material. The idea is that a writer can post an excerpt of ten excerpt pages, a summary, and pitch of their work. Pubslush users can support the work, and if 1,000 users back the work, then Publslush will publish the book. For each book sold, one book is donated to kids worldwide who do not have access to books.
We see many authors who self-publish, but this is backed and financially supported by fans, or Pubslush enthusiasts who are intrigued and interested by the content of a book excerpt. AND a kid somewhere else in the world receives a book. A stellar idea. What will this mean for future writers and for publishers? I look forward to watching how it unfolds.
DailyCandy had the following to say about Pubslush:
“A novel idea that beats the fame game is Pubslush, a new Kickstarter-esque social publishing platform that lets people submit, endorse, and fund fiction and nonfiction works based on excerpts. Forget sappy confessionals: Next great American memoirs include Janna Leyde’s He Never Liked Cake, which tells her story of relearning to love her father after a traumatic brain injury changed his character, and Bethany Parks’s Flipping Chairs, a tale wrought with wry humor of time spent in Kenya and triumph over breast cancer. Tomes need 1,000 supporters to be published, and you get charged only if that goal is met. Embracing the one-for-one trend (a la Tomsand Warby Parker), Pubslush donates a book to a child in need for every one sold.
Bravo to that.”
This article from Mashable, titled: “Pubslush Is Like Kickstarter for Authors” explains that Pubslush guarantees an audience before a book is ever published. Much like what Seth Godin did and wrote about on his blog here. I love the Internet world of supporters to a creative idea. It creates opportunity to so many that may not have a way to be seen or found.
I best get started on the beginning of my book, and have Pubslush advocates decide if it is worthy of finishing.