Volkswagen

One of my favorite things about Chris’ face are the laugh lines around his eyes. They are precious to me. I have watched them change over the past 10 years, and hopefully I have been one to help add to them. Those precious lines that show happiness and honesty. You can usually always tell when someone is giving you a real smile or laugh, just by the lines around their eyes.

There is nothing that makes my heart sing and a smile grow on my face than someone else laughing. The sound of a baby or child giggling uncontrollably is the sound of bliss in my ears. What could be better? On the other end of the age spectrum, is the man at the end of the below video. So precious.

I am not a fan of advertisements, but I have to give credit where credit is due. This VW ad campaign is clever, because it brings out your emotions. Instead of VW telling you all about their cars, and what is new, they instead speak right to your heart. They encourage you to stop, take a break, breathe, and laugh. You forget they are selling a product and allow you to just remember VW. The theme of this video is: “It’s not the miles, it’s how you live them.”

Enjoy and start watching for those laugh lines, they tell you a lot about an individual. Do not forget to smile and laugh today!

Just saw this VW ad this week. It brought tears to me eyes. Many of the comments I have read about the video have to do with how good the music is and I agree, the music captures the essence of the story VW is trying to tell. That really is the gist of clever marketing today. How to tell a story that captures the attention of the viewer amidst all the emails, videos, blogs, and other attention zappers. What makes us listen? What attracts us to what stories? Sometimes I think it is the human connection. The heart-strings being pulled. Other times it is that we in some way relate or resonate with the story because we have been through something similar? Take a look at VW’s recent ad:

So what did you think? Did it resonate with you? I love the interaction of the girl with her father. Maybe I have nostalgia wishing my dad and I had that interaction. That I knew he thought of me in that way. I have watched it a few times and each time, I cry a bit. The hug and embrace at the end keeps the tears flowing. So often my childhood was just about survival and I never really saw my dad in the lens of thinking about my growth and future. Gratitude for dads out there that have a great connection with their daughter(s).

Happy Friday – have a great weekend!