I am torn. I just purchased a “Lego Friends – Adventure Camper” which is basically the girl version of a camping Lego set. At the time I thought it was the perfect gift for a girl – that for once there was a Lego for a girl who did not always have to do with helicopters, action heroes, and cars. Softer colors, yet could also be used by a boy. It felt like something I would have wanted as a young girl.
Then I saw this petition on Change.org. It is a petition against Lego to “stop selling out girls.” The SPARK Movement and Powered By Girl are behind the petition that debunks the idea that: “girls want pink, already-assembled toys that don’t do anything.” I love this quote from the petition:
“I can speak from personal experience and assure you, LEGO, that girls do like minifigs. They also like Star Wars and Harry Potter, and they like being creative and making up stories that involve adventures and good and evil and things blowing up. But if you keep on excluding them from your marketing vision, soon they will start to believe that they would rather have hot tubs and little plastic boobs.”
So I am torn with my purchase. I think all kids like playing with Legos. Do girls notice the difference? Do they know that Legos have always been designed for boys? Do they care? Do they like having the people who go along with the Legos be girls rather than usually only boys?
I would love to hear what you think. I am trying to decide if I should unwrap and return my gift.