Where was the WOW factor? Maybe I am getting old, but the ads during the Super Bowl just do not have the creativity that I remember watching when I was younger. Most of the ads were boring, not funny, and had no element of surprise. Mostly they were for cars, movies, and CBS.
Yet, there was one ad that made me stop and watch. You first hear Oprah doing a voice over. We all know her voice. We hear it and instantly listen. The voice of a storyteller. You know at the beginning that the ad is in gratitude for those in the military serving our country. I was enraptured as I envisioned those in my life that have served our country and those that I do not know that are in some far off place risking their life to make sure mine is safe. It brought tears to my eyes. It was the only ad that made me stop and watch completely.
And then I saw the Jeep. I was bummed.
I wish we could have a tribute air during the Super Bowl and not be selling anything. Where we can commend and appreciate the service men and women and not find at the end that it was paid for by a car company. It makes me feel different about my tears, when it is more about Jeep wanting me to buy their car. It would be great if we could just appreciate, and not have to question who paid for that appreciation? In any case, if you missed the Jeep ad, be sure to take a look below, and take a moment to appreciate those serving our country.