In a recent work meeting, someone used the analogy of “changing the tires on a car while still moving” and juxtaposing it with doing too much at once. My ears were perked up during the conversation of doing too much, and seeing an image of men crawling out of a jeep while it is on two wheels AND moving, AND changing both tires that are in the air. Crazy you might say? Definitely. Take a moment to watch:
Did you watch the entire clip? How do they do it? I mean first, how do they even drive like that, and then to change a tire on a moving vehicle, really? To do it all at once and not kill someone is entirely something else. It made me think: how often in life am I trying to drive on two wheels, change a tire, and not get killed? Do you ever talk on the phone in the car (hands free of course) and look down to check something, while also driving fast? We all probably do something maybe not so skillful as changing tires, but the moral is the same. I am the first to admit that I do WAY too much. I need to chill out, take a step back and think about what I am risking? How are the choices I make impacting my life and those that are close to me?
Where was the WOW factor? Maybe I am getting old, but the ads during the Super Bowl just do not have the creativity that I remember watching when I was younger. Most of the ads were boring, not funny, and had no element of surprise. Mostly they were for cars, movies, and CBS.
Yet, there was one ad that made me stop and watch. You first hear Oprah doing a voice over. We all know her voice. We hear it and instantly listen. The voice of a storyteller. You know at the beginning that the ad is in gratitude for those in the military serving our country. I was enraptured as I envisioned those in my life that have served our country and those that I do not know that are in some far off place risking their life to make sure mine is safe. It brought tears to my eyes. It was the only ad that made me stop and watch completely.
And then I saw the Jeep. I was bummed.
I wish we could have a tribute air during the Super Bowl and not be selling anything. Where we can commend and appreciate the service men and women and not find at the end that it was paid for by a car company. It makes me feel different about my tears, when it is more about Jeep wanting me to buy their car. It would be great if we could just appreciate, and not have to question who paid for that appreciation? In any case, if you missed the Jeep ad, be sure to take a look below, and take a moment to appreciate those serving our country.