Last week I received this email from a local jewelry boutique. The subject line caught my eye. It said: “Do not read this email.” So of course I wanted to read the email. I opened it, and this is what it said:

=======

You’re a busy person, so we took the liberty to write a note from you to someone who kinda likes you.  We just need you to forward it…

=======

Hey babe,

So Feb. 14th is Saturday, and although I’ve found several uses for the heart-shaped can opener you gave me last year, I figured I’d give you a little more direction this year. Plus, I know I can be hard to buy for, so save the mind reading for next time I’m pouting and you ask me ‘what’s wrong?’ & I say ‘nothing.’

betsy & iya is my absolute favorite. It’s like if that quarterback you love and craft beer had a baby and that baby made jewelry. You get it? So do me a favor and go there for my gift this year. They’ll help you if you need it, and they’ll even wrap whatever you choose all nice for me. Pretty much you have one job, and that’s to get your fine self there.

You can’t fail at this, I promise. I mean, how sexy would these be on me? In that one dress, right? And I get weak in the knees just thinking about wearing this. Ugh, ok, gotta get back to work now. You’re welcome for the help ;-).

xo hugs xo,
Me

Clever email. It inspires me to try to come up with more creative ideas for work and in my life. We all have it in us, sometimes we just need to dig deeper. The email is a great tactic, and I wonder if anyone actually forwarded it on to their significant other before Valentine’s Day. Either because they thought it was a good email, or if they pretended they wrote it. Even if they did forward it on as a joke, I am sure they still put an idea in someone’s head. Share the clever and be inspired by it.