What was up with all the email marketing messages on April Fool’s Day? It was as though all the past years of my life April 1 did not happen. I do not remember a recent year where I received a marketing message about April Fools. Here is a random list of what I received (or heard about):
_A message from Redbox featuring a new product: Petbox, all the movies were pet renditions such as “Fifty Shades of Greyhound” or “Paws”
_A Facebook friend stated they received an email from West Elm that said: “Thanks for the recent order” — which linked to a furniture sale. Wonderful West Elm, put fear in your customer’s mind that they had been hit with identity theft. I wonder how many folks made purchases after receiving that email?
_Orbitz email subject line: “No joke” — but then the body of the email had nothing to do with the subject line
_6pm.com email subject line: “These deals are not a joke”
_Gap email subject line: “haha”
_Ann Taylor Loft email subject line: “Today, nothing’s on sale” — body says “April Fool’s Everything is 40% off”
_Banana Republic email subject line: “It’s no joke, 41% off”
_Clymb email subject line: “This is the smallest sale ever” — email body says: “Yeah Right.”
_Amazon homepage went retro showing an early 2000’s version of what their site would have looked like. I honestly thought they had lost it.
_A local Apple dealer sent out an email advertising a new product called “The Awesome.” Check out the link and you will get the joke.
_At work, an announcement went out that construction on a parking lot was halted due to the discovery of an ancient settlement and the artifacts found. Once you read about the “artifacts” listed you knew it was a spoof.
Did some massive digital announcement go out to marketers to make 2015 the Year of April Fools? I have never in my life seen so much focus on it. I find it odd actually. None of the direct marketing emails I received were really even funny at all. Come on world, we can do better.
Last week I received this email from a local jewelry boutique. The subject line caught my eye. It said: “Do not read this email.” So of course I wanted to read the email. I opened it, and this is what it said:
You’re a busy person, so we took the liberty to write a note from you to someone who kinda likes you. We just need you to forward it…
So Feb. 14th is Saturday, and although I’ve found several uses for the heart-shaped can opener you gave me last year, I figured I’d give you a little more direction this year. Plus, I know I can be hard to buy for, so save the mind reading for next time I’m pouting and you ask me ‘what’s wrong?’ & I say ‘nothing.’
betsy & iya is my absolute favorite. It’s like if that quarterback you love and craft beer had a baby and that baby made jewelry. You get it? So do me a favor and go there for my gift this year. They’ll help you if you need it, and they’ll even wrap whatever you choose all nice for me. Pretty much you have one job, and that’s to get your fine self there.
You can’t fail at this, I promise. I mean, how sexy would these be on me? In that one dress, right? And I get weak in the knees just thinking about wearing this. Ugh, ok, gotta get back to work now. You’re welcome for the help ;-).
xo hugs xo,
Clever email. It inspires me to try to come up with more creative ideas for work and in my life. We all have it in us, sometimes we just need to dig deeper. The email is a great tactic, and I wonder if anyone actually forwarded it on to their significant other before Valentine’s Day. Either because they thought it was a good email, or if they pretended they wrote it. Even if they did forward it on as a joke, I am sure they still put an idea in someone’s head. Share the clever and be inspired by it.