Kick ass like a girl

I am a girl. I kick ass like a girl. I run like a girl. I am sassy like no boy could ever be. I am me. I am a girl. I run, sweat profusely, and would challenge any boy, even if they are stronger, fiercer, and could truly kick my butt. That does not stop me from stepping up to the starting line and saying: prove it.

“Always” feminine products have a new ad campaign. For those of you that are frequent readers of my blog, you will know I am not a fan of traditional advertising, where soap companies try to use feminism to leverage our purchasing power for their products. I am not a fan. I happen to be a purchaser of Always products (apologies if that is TMI), but I do not purchase them because of their ad campaigns. I purchase because they are the right products for what I want to use. They are lucky for my support.

Yesterday, I came across their new ad campaign, “Like a Girl” with the tagline: “Rewrite the Rules.” You will want to watch for yourself, but before you do, I will tell you I started getting all irritated in the beginning because I think someone needs to be more passionate about what it means to be a girl. Eventually near the end you see some quasi passion, but I think they could have done better to cast young girls with real passion for what it means to be a girl.


Here is hoping you teach your daughters to be loud, bold, and passionate about their girlhood. Hear them roar. See them being proud of who they are as girls/women. My hope is that they are sassy. That they swing their arms, run fast, and kick butt.