For any of you that are on Facebook you will know that your feed this past week has been filled with friends and family who are raising awareness for ALS or Lou Gehrig’s disease. The focus: ALS Ice Bucket Challenge. It is a great way to use social media for a good cause. However (yes there is a but), my hope is that all the individuals that are doing the ice bucket challenge actually donate money. The awareness campaign is that by having ice + cold water poured over you that you are outing yourself from paying $100. Individuals that get nominated have 24 hours to do the challenge or donate $100.

Awareness is great, supporting ALS financially takes it to an entirely different level. What if we took the time to raise awareness, and put our money and/or our support next?

I love the fun and humor of making a video and putting oneself out there online, I only hope it does good. Think of all the other initiatives and programs that could benefit from such challenges. Of course we’d all be broke, and it would get old, right? How do we keep the freshness on continuing the momentum via social media where we have access to so many people, yet do it in a way that promotes true awareness? For example, the ALS website has been shared in most of the videos that I have seen, and there has been a plethora of high-profile athletes, CEOs, and past presidents that have joined into the mix, but have we really learned more about ALS? Do you know what it stands for? Do you know how your money can help?

Be careful, I might go Laura Bush on you and decide that I do not want to mess up my hair and just donate the $100. However, it is hot here in Oregon, and a little cold does the body good.

What do you think?