What was up with all the email marketing messages on April Fool’s Day? It was as though all the past years of my life April 1 did not happen. I do not remember a recent year where I received a marketing message about April Fools. Here is a random list of what I received (or heard about):
_A message from Redbox featuring a new product: Petbox, all the movies were pet renditions such as “Fifty Shades of Greyhound” or “Paws”
_A Facebook friend stated they received an email from West Elm that said: “Thanks for the recent order” — which linked to a furniture sale. Wonderful West Elm, put fear in your customer’s mind that they had been hit with identity theft. I wonder how many folks made purchases after receiving that email?
_Orbitz email subject line: “No joke” — but then the body of the email had nothing to do with the subject line
_6pm.com email subject line: “These deals are not a joke”
_Gap email subject line: “haha”
_Ann Taylor Loft email subject line: “Today, nothing’s on sale” — body says “April Fool’s Everything is 40% off”
_Banana Republic email subject line: “It’s no joke, 41% off”
_Clymb email subject line: “This is the smallest sale ever” — email body says: “Yeah Right.”
_Amazon homepage went retro showing an early 2000’s version of what their site would have looked like. I honestly thought they had lost it.
_A local Apple dealer sent out an email advertising a new product called “The Awesome.” Check out the link and you will get the joke.
_At work, an announcement went out that construction on a parking lot was halted due to the discovery of an ancient settlement and the artifacts found. Once you read about the “artifacts” listed you knew it was a spoof.
Did some massive digital announcement go out to marketers to make 2015 the Year of April Fools? I have never in my life seen so much focus on it. I find it odd actually. None of the direct marketing emails I received were really even funny at all. Come on world, we can do better.