Are You Relevant?

Posted by random olio

I was talking to a friend a few weeks ago. The idea of: “Are you relevant?” came up. I am not that old, but I have started to feel like being relevant is now very crucial to staying fresh and current in the workplace. Things change every single day. Most of these changes have to do with technology. Do you have the latest smartphone? Does it have the newest apps? Do you know how to use your smartphone? Have you had it for a few years and are still learning how to use it?

If you are like me there are constantly new things to learn about your smartphone. There are new things to learn about the apps. New technology and functionality. What about all the different social networking options? Facebook, Pinterest, LinkedIn, etc. They each are constantly evolving so that your experience is never the same. They constantly update, redesign, reconfigure your viewing experience. Are you able to keep up with all the changes that happen? Do the social media platforms alert you to the changes, or do you just learn to adapt, or you ask your networking community how they have maintained their composure while they navigate the changes?

I often feel I cannot keep up. I want to be in the know. I want to understand how to pace myself and decide which social media platforms meet my needs, but I find that they are all so varied and that I sometimes cannot keep up with technology and all its evolving, fast-paced, time sucking powers. Whether it be Facebook, Twitter, LinkedIn, or Pinterest, or another platform, do they really do for us what we think they do? Would we be better served by just having face-to-face conversations?

Would that make us all more relevant?

This is a f-ing crazy job application…

Posted by random olio

When I came across this Fast Company article titled: “Are you a social strategist? Can you make your mom a star on Twitter? Wieden + Kennedy wants you.” Wow. Wieden + Kennedy is savvy. If you have not heard of them they are a local and famous ad agency. As I read over the job description I was dumbfounded. While it would be such a forward movement for a career to work for Wieden + Kennedy, I think reading this job description made me feel old.

You might not be able to read the article entirely unless you subscribe, so I will do a short recap so you understand a bit of the context. Wieden + Kennedy is looking for a social strategist for their Old Spice campaign. They are looking for someone to “shake things up in the social sphere.” Below are the options someone could try when they apply, with my additional notes after each:

Challenge 1 – Create the best original Pinterest board dedicated to the sport of inline speed skating (NOT roller-hockey). Um. Inline speed skating. Not my thing, so no interest there to create the best Pinterest board. Sorry folks.

Challenge 2 – Create and post an original piece of content to Reddit that then receives the most upvotes in a single week. Wow. I think I might be starting to break a sweat.

Challenge 3 – Create and upload to SlideShare an original, in-depth competitive analysis of the Ed Hardy social media ecosystem. I would have no idea where to even start on this one.

Challenge 4 – Get the most people to friend your mother or your father (or a parent-like figure in your life) on Facebook in a single week. My mother and father are no longer living. Not even remotely interested in this one.

Challenge 5 – Create an original (new) Twitter account and then use it to get the most followers in a week using any verbs you like, but only the following nouns: “BLUEFUDGE,” “HAMMERPANTS” and “GREEK YOGURT.” Um. Seriously. I would love to see results from this challenge.

Challenge 6 – Create an original YouTube video that then receives the most plays in a single week using this script verbatim:
#1: “Wait. What are you doing?”
#2: “Trust me. This will be fine.”
#1: “Ok. Go ahead.” No comment.

Challenge 7 – Get recommendations on LinkedIn from at least three other people trying to get this job. I think this one could top the charts if successful.

Challenge 8 – Create the most reviewed recipe on allrecipes.com in a single week using cottage cheese as an ingredient. The reviews don’t have to be good. I’m in! Food bloggers unite!

Challenge 9 – Upload the most pictures of your armpit(s) to Instagram during the course of this challenge. The pictures must have your face in them to verify your identity and include the hashtag #mypits. Um. Gross. Especially since I started sweating reading Challenge 2.

Challenge 10 – Using Quora, give thought-out, meaningful answers to as many dream catcher-related questions as possible in a single week. How many could there really be?

Whew. I am exhausted. Are you? So if you wanted to be the social strategist for Wieden + Kennedy which challenge would you pick? Cottage cheese? That one seemed like the easiest and I do not even cook. Job searches, resumes, and online applications have been taken to a whole new level. What will be next?

A Letter from Mother to Daughter

Posted by random olio

I found this on someone’s Pinterest page and it brought tears to my eyes. I am not sure if it was the photo or the letter itself:

Letter from a Mother to a Daughter: “My dear girl, the day you see I’m getting old, I ask you to please be patient, but most of all, try to understand what I’m going through. If when we talk, I repeat the same thing a thousand times, don’t interrupt to say: “You said the same thing a minute ago”… Just listen, please. Try to remember the times when you were little and I would read the same story night after night until you would fall asleep…..

It made me think of my mom and my grandma. It made me think of all the times I was not patient with them. The times a few years ago when my grandma would call me at 4 a.m. confused and ask why I had not come over yet. Even though I was on the West Coast and she lived in the Midwest. I would talk to her and get her calmed down and she would call me back an hour later confused again.

I am sharing it with you today, in hopes that you will be patient with your mom or dad, grandma or grandpa. That you will listen and understand when they repeat themselves. That you will love them anyway. And, for those of you with little ones, that you will read the story again, and again, and again.