All about bread

Have you ever thought about bread? I mean really thought about it? Before my pregnancy, I rarely ate bread. Occasionally we would have some at a restaurant, or at someone’s house, but generally speaking we did not have bread in the house. I have always (and still do) feel like bread is a filler food. I am one that believes that we should always fill our bodies with food that is fuel. Such as vegetables and fruit.

Until being pregnant. Now I cannot get enough bread. I have had a few cravings. Nothing too exciting. Chex-Mix, animal crackers, and for the entire pregnancy I have wanted bread. In the form of toast, sandwiches, and pizza. It is the only thing that ever sounds good. My OB said that my appetite would come back in the second trimester. It has not. Nothing ever sounds good. I never really am interested in eating. Except I know when I need to. When I start to get nausea (although I never had morning sickness) I know it is time for a snack or a meal. When that happens I only want bread.

It is comfort food. If you think about it, we have the option for bread in many different meals, breakfast, lunch, and dinner, in different cultures (roti, naan, flatbread, to name a few). Now we even have gluten-free. You can have it plain, or toppings galore. I remember as a young child when I did not feel well, or when I wanted a treat, my grandma would make me toast with sugar and cinnamon sprinkled on top. My dad loved peanut butter on his toast, my mom loved apple butter. At the moment, in the middle of this pregnancy, I want jelly. There have been times though when all I wanted on my toast was melted butter.

Now bread has become a phenomenon via the not so new culinary concept of “toast.” In San Francisco and New York you can find menu items such as buttered toast for $4. Yes. Maybe it is on high quality brioche, but still. I might sound like my grandma but I can almost get a loaf for that amount. In any case, bread, toast, what have you, it is my comfort food of choice as I ease into my third trimester.

Is toast the new cupcake?

I continue to see articles about toast. Yes, that is what I said… toast! It is turning into the newest fad. $3, $5, $7 slices of thick toast. Some with cinnamon and sugar, others with jelly, or other savory toppings. It is locally made, and sliced thickly, and toasted to perfection. Much of my research shows that this new toast trend first popped up in the San Francisco area, but is starting to make its way across the country.

It is a funny thing when you think about it. Of all the crazes, cupcakes and cronuts, even locally made ice cream with crazy ingredients are all things that are a bit more complicated to make at home. Yet, toast, one of the easiest items to make in your kitchen is now a luxury item in bakeries, cafes, and restaurants. Maybe it is just a current fad and will not last.

An article on ABC states:

“The Mill’s offerings change often, but selections, priced up to $3.75 per slice, can be country bread with butter, maple syrup, powdered sugar and sea salt, or whole wheat bread with house made pumpkin butter. The trend has spread to Los Angeles, where Sqirl charges $7 for thick-cut local “burnt” brioche bread topped with house made ricotta and seasonal jam, and New York City, where The Smile offers buttered multigrain toast with local honey, raspberry jam or almond butter for $3.75.”

A group in San Francisco is even petitioning the mayor to get the cost of living under control, blaming the tech community for having the ability to purchase luxury items such as a piece of $7 toast. Wow, what is the world coming to these days? I am not saying I am against $7 toast, I think we should each decide for ourselves what we purchase. I am not one that would want to purchase a piece of $7 if I could purchase a whole loaf for that price. Call me cheap, or thrifty, I just think a bit more about the economy of things. If I did fork over $7 it better be a damn good piece of toast.

What do you think about the new toast craze?