Strangest Online April Fool’s Day

What was up with all the email marketing messages on April Fool’s Day? It was as though all the past years of my life April 1 did not happen. I do not remember a recent year where I received a marketing message about April Fools. Here is a random list of what I received (or heard about):

_A message from Redbox featuring a new product: Petbox, all the movies were pet renditions such as “Fifty Shades of Greyhound” or “Paws”
_A Facebook friend stated they received an email from West Elm that said: “Thanks for the recent order” — which linked to a furniture sale. Wonderful West Elm, put fear in your customer’s mind that they had been hit with identity theft. I wonder how many folks made purchases after receiving that email?
_Orbitz email subject line: “No joke” — but then the body of the email had nothing to do with the subject line
_6pm.com email subject line: “These deals are not a joke”
_Gap email subject line: “haha”
_Ann Taylor Loft email subject line: “Today, nothing’s on sale” — body says “April Fool’s Everything is 40% off”
_Banana Republic email subject line: “It’s no joke, 41% off”
_Clymb email subject line: “This is the smallest sale ever” — email body says: “Yeah Right.”
_Amazon homepage went retro showing an early 2000’s version of what their site would have looked like. I honestly thought they had lost it.
_A local Apple dealer sent out an email advertising a new product called “The Awesome.” Check out the link and you will get the joke.
_At work, an announcement went out that construction on a parking lot was halted due to the discovery of an ancient settlement and the artifacts found. Once you read about the “artifacts” listed you knew it was a spoof.

Did some massive digital announcement go out to marketers to make 2015 the Year of April Fools? I have never in my life seen so much focus on it. I find it odd actually. None of the direct marketing emails I received were really even funny at all. Come on world, we can do better.

No More Complaining

Often I think we do not even realize we do it. We complain about how little sleep we got the night before, the guy that is driving too slow on the road, how a co-worker treated us. We might complain about the wilting lettuce that came on our salad, or how cranky we feel. It is almost second nature for us to complain. I am just as bad as the next person. I think about it though. I try to watch myself and see when I am complaining. I wonder what life would look like, feel like, or sound like if we did not complain. Would we all sound like Pollyanna?

This Fast Company article, “What It’s Like to Go Without Complaining For a Month” is an interesting idea. I know it would not be easy to do, and yet why not? Does the Pollyanna vibe feel odd to us because someone who does not complain feels fake? Does that mean that our society is so immersed in the idea of agonizing over the hand that we were dealt, that it is almost very strange to imagine not sharing our qualms, experience, and drama with our co-workers, family, and friends? Is it the drama that encourages to complain? Or is it the storytelling and community that comes along with going into all the gory details of all you went through getting your take out last night at your neighborhood Chinese restaurant?

Often I think individuals do not realize they might be complaining. We are all storytellers at heart. I am an addict of a good story. I love to laugh and while I am not one to make fun of someone’s misfortune I do love when a story weaves and explores what someone might have had to go through – even if it all happens in the process of complaining.

While I do not think I have it in me (yet) to go an entire month without complaining. I am going to *try* to be conscious about my complaints. For someone who is very free with my thoughts and what is on my mind, I could do a better job filtering the complaints. I should probably spend some time thinking about the list of ideas in the Fast Company article that are tips for complaining less.

Are you with me?

Say what you want to say

“Say what you want to say.” I love this line from a Saturday Night Live skit. How many times in life do we say what people want to hear? Do you want to go out with me? Inside you are saying: “I am too tired, you bore me, I just need some time to myself.” Instead of being honest with others, we say yes, we go, and sometimes we wish we had just stood up for ourselves and said no. This skit shows how exhilarating it would be if we just said what we were really thinking.

https://www.youtube.com/watch?v=Dow2GiOmbZY

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Do you feel invigorated after watching? While I am someone who is more often than not going to tell you no and be completely blunt and direct about it. However, even for me there are times when it feels awkward, or when it feels like it is the right thing to do to say yes and go along with things. Usually when we are in those situations we feel how wrong our decision was and that we should have listened to our gut the first time. It is better for us all to: “Say what you want to say” rather than say what we think others want to hear.

What do you think?

Shake It, Dover

We all do it. We dance in front of the mirror, in the closet, in our kitchen, and probably more often in our car while listening to the radio. I guarantee you will enjoy this video. I cannot get over this guy. A Dover, Delaware police officer is caught on video inside his squad car dancing to Taylor Swift’s “Shake It Off.”

I love when he sees someone he knows he stops and does not dance, and then when he passes them he goes right back to dancing. Even better is his specific dance moves throughout the song. It sure makes me want visibility to other police officer squad car videos. Bring it. Dance. If you are sitting on your ass in a car driving around, why not dance it off during your shift? As someone who has a “Dance Naked” print framed, I am all for dancing, loving life, and getting in the groove. ENJOY!

Who will win?

Each year Doritos has a contest for the best ad to air during the Super Bowl. (See my blog last year for the “Finger Cleaner.”) Individuals can submit their own Doritos ad and Doritos will select 10 finalists that are put up for a vote leading up to the Super Bowl. Think American Idol meets chips. While I am a lime chip girl, and rarely eat Doritos, I am always curious about what clever idea someone will come up with each year. I always have a good laugh. My favorite finalist this year is “Selfish Sneezers.” Maybe because it is spot on for what a bunch of guys would do in order to make sure no one touches their stash.

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“Middle Seat” is a close second. Can you believe that first prize in the contest is a job at Universal Pictures plus $1,000,000? Does that make you want to start your Doritos video for next year?